Hisrich offers insights into the venture creation process and the people who engage in it, covering the entrepreneur, innovation and the idea, the business plan, and the venture. His topics
include a historical perspective, the entrepreneur and entrepreneurial decision making, identifying opportunity, creating and protecting the business idea, the marketing plan, the financial
plan, the organizational plan, obtaining capital and other resources, launching the venture, and building a lasting company and ending the venture. Annotation ©2015 Ringgold, Inc., Portland, OR
(protoview.com)
