The author argues for an ethical and pragmatic way of organizational storytelling that involves noticing, interpreting, or telling about something in a changing economy of values. He also
discusses storytelling that involves practices related to energy, momentum, space, time, and other elements of quantum physics. He draws on ideas from philosophy to discuss what storytelling
is, the history of American and European pragmatic ethics, the COPE (critical, ontological, post-positivist, and epistemic) model of organizational storytelling, and how storytelling is
adapting to the quantum age; storytelling philosophies and the roots and differences of pragmatic storytelling, materiality storytelling, the practice of quantum storytelling, and storytelling
and spirituality in organizations; and basic practices for management and organization storytelling in the “whatever works” areas, such as storytelling branding, appreciative inquiry, the
elevator pitch, the stump speech, and the springboard, and alternatives to these for each part of the COPE model, as well as the autoethnography method and putting these methods together with
science, spirituality, sustainability, and spirals of experimentation. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
