Rebuilding Empires: How Best Buy and Other Retailers Are Transforming and Competing in the Digital Age of Retailing

Rebuilding Empires: How Best Buy and Other Retailers Are Transforming and Competing in the Digital Age of Retailing
定價:980
NT $ 980
  • 作者:LeeThomas
  • 出版社:Baker & Taylor Books
  • 出版日期:2014-12-09
  • 語言:英文
  • ISBN10:1137279338
  • ISBN13:9781137279330
  • 裝訂:精裝 / 16.5 x 24.1 x 2.5 cm / 普通級
 

內容簡介

"Rebuilding Empires examines, though retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance.This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, chief financial officer Sharon McCollam, Target chief marketing officer Jeff Jones, and several other key players in both companies. This book explores how the world’s largest consumer electronics retailer is redefining what it truly means to be a "Best Buy" in the age of online retailing"--
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