Ryder, a technology, intellectual property, and corporate lawyer in India, and Madhavan, an intellectual property, management, and information technology lawyer in India, outline various forms
of intellectual property that businesses need to protect and related concepts and issues for the business and nonlegal community. They discuss why intellectual property is important and the
characteristics of different forms, approaches and strategies for protection, intellectual property management, brand management, risk management, licensing, franchising, valuation, and
royalty. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
