The ladies of Downton Abbey have made us all intimately familiar with Edwardian standards of beauty and fashion. But just how did the elegant ladies of the period go about making the
most of their attractions? Well, one of the ways was through the use of guidebooks like How to Be Pretty Though Plain, a forthright handbook published in 1899 that covers all manner of
approaches to improving one’s personal appearance.
Presented here in a facsimile edition, How to Be Pretty offers an array of advice, from tips on cosmetics to more wide-ranging suggestions on lifestyle and habits. A suggestion that
ladies brush the eyebrows and eyelashes every morning with a solution of green tea” sits alongside a surprisingly modern take on the benefits of sleep, exercise, and fresh air, while a recipe
for myrrh-and-borax tooth powder reminds us that keeping the pearlies white has long been an obsession. As interestingand amusingfor its social history as for the breezy, common-sense tone of
its advice, How to Be Pretty Though Plain is a celebration of the enduring preoccupation with looking one’s best.