Business Planning and Market Strategy

Focusing on business planning as creative problem solving informed by strategic management and marketing concepts, frameworks, and research, this guide explains business planning and market strategy. Rather than providing step-by-step instructions, it describes the nature of effective planning, key issues, and advice related to creating a business model, estimating costs and financial prospects, strategic business planning, managing the planning process, creating shareholder value by creating customer value, situation analysis concepts and frameworks, reporting situation analyses, coping with uncertainties, projecting financial results and needs, writing and pitching a business plan, raising capital and choosing a legal structure, and monitoring performance. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)