Personality Type and Entrepreneurship: Matching Personality to Opportunity offers readers a unique opportunity to view an entrepreneur’s world as if it was their own. This angle or perspective
is different because it focuses on the personality of the reader, and because every personality type has the potential to grow a successful business. The question is what type of business and
how does one go about it. However, it’s choosing the business that’s in sync with their entrepreneurial personalities that readers will find brings them the greatest level of success and
fulfillment. Many entrepreneurs are highly driven individuals who are dominant in their approach and independent in their thinking. Countless books profile this unique side of an entrepreneur,
but many do so without breaking down the personality traits that help determine what must be modified or mitigated in order to fit an entrepreneurial mold. And, rarely do these books address
the challenges faced by the entrepreneur that is more accommodating, easy going or by the book. Personalities can be objectively measured. Learning about personalities marks the beginning of a
different yet beneficial way of looking at ourselves and at others. In fact, by understanding one’s personality, that person can leverage their strengths, improve their weaknesses and identify
the best business to work in. So, this book will fill the void that exists among business books when it comes to using the power of personality to achieve business success.
