* Stories from social entrepreneurs
* Highlights the relationship between personal values and sustainable consumption of luxury products
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. In many cases, such products
come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury--a considered purchase of a beautifully crafted object with built-in social
and environmental value.
The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury
products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead,
this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.
