Start Me Up!: The No-Business-Plan Business Plan

Eka, a CPA, consultant, and tax and small business specialist, describes how to start a business without a traditional business plan. He addresses common fears and doubts and why entrepreneurs should focus on key areas of their business--structure, strategy, systems, and sales--instead of writing a business plan that will most likely change. In addition to addressing these areas, he discusses invention and innovation, small business pitfalls, finding a niche and becoming an expert, the pain point, figuring out where an idea will fall in the quality hierarchy, entity structures, the elevator pitch, tax issues, pricing, customer/market fit, virtual assistants and interns, websites, raising money, content marketing and storytelling, social media marketing, and email marketing. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)