Retail is a global market that has grown from simple bartering of goods to a mass market that has branched to include e-commerce. This fully illustrated handbook offers beginners and
professionals helpful tips and information about every aspect of fashion retailing from consumer behavior and demographics to store management and trends in retail. It relies heavily on
interviews with fashion creatives and successful professionals as well as insightful case studies on merchandisers like Target, American Apparel and ASOS. Each chapter includes helpful
activities and exercises to make the main points more understandable to the reader. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
