This work brings together perspectives from European contributors in agricultural economics , food marketing, sustainable tourism, international wine management, and the food and wine industry.
Chapters explore the place of food and wine events in local economic development in various European regions, touching on major themes such as promoting local products, enhancing customer
awareness, and benefits of food and wine events. Some specific subjects discussed include culture and authenticity in food and wine events, developing sustainable, local food and drink supply
networks within destination development, and festivals such as FIVIPAL, GirOlio, and Eurochocolate. Cases describe conditions in regions of Spain, Italy, Bulgaria, and Sweden. The book’s
readership includes advanced students, scholars, researchers, and practitioners in events, tourism, hospitality, gastronomy, and development studies. Annotation ©2014 Ringgold, Inc., Portland,
OR (protoview.com)
