Halloran, an author, consultant, and small business owner, offers a guide to starting and managing a small business. He describes analyzing oneself to find the right arena, examining one’s
values, attitudes, needs, and expectations to find the right path, prerequisites for becoming an entrepreneur, knowing how to sell, and different business opportunities and what to expect;
common pitfalls (undercapitalization, missing the target market, the wrong location, inflexible management, and trying to compete with big companies on price); and preparation, marketing,
teamwork, finances, and when to expand and when to get out. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
