A Better World, Inc.: How Companies Profit by Solving Global Problems… Where Governments Cannot

A Better World, Inc.: How Companies Profit by Solving Global Problems… Where Governments Cannot
定價:1575
NT $ 1,575
  • 作者:AliceKorngold
  • 出版社:Palgrave Macmillan
  • 出版日期:2014-01-07
  • 語言:英文
  • ISBN10:1137327650
  • ISBN13:9781137327659
  • 裝訂:精裝 / 15.2 x 24.8 x 1.9 cm / 普通級
 

內容簡介

In A Better World, Inc., Korngold shows companies and their executives how to profit by developing solutions to the world’s most daunting challenges – those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, A Better World, Inc. delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of their companies by ensuring a more sustainable and humane world.

In declaring that ’only global corporations have the resources, global reach, and self-interest to build a better world,’ Korngold shows how to ensure that this is a mutually beneficial and equitable relationship for business and society.A Better World, Inc. provides a roadmap to success, including stakeholder engagement; partnerships among businesses, NGOs, and governments; measurement, accountability and reporting; and effective corporate governance. Korngold also discusses the most powerful drivers for companies to further intensify their innovations in solving global challenges: consumers, employees, and investors.
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