80 percent of Google’s paid search revenue is generated by just one percent of their advertisers. Building on his knowledge of the Google AdWords algorithm, Stokes provides a number of ideas he
has both successfully used himself and currently advises corporations on implementation. The book covers a range of topics, including clickthrough rates, the Cost-Per-Click formula, Search
Engine Optimization campaigns, quality scores, keyword matching, ad groups, shopping and searching habits of potential customers, producing ＂killer ad copy,＂ the art and science of setting
bids, and landing page design. This new edition addresses past reader questions and brings the information up-to-date. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
