In the post-communist environment of Southeast Europe, retail activities have both increased greatly and undergone major changes in the past ten years. The papers in this volume each report on
a specific trade study and begin with the following summary sections: purpose, design/methodology/approach, findings, practical implications, and originality/value. The researchers take both
qualitative and quantitative approaches. Like retailers elsewhere, businesses in this area are increasingly dealing with environmental issues, social responsibility, and responding to
consumers’ increased interest in a healthy lifestyle. Thus three chapters look at these subjects while others focus on mergers, retail agglomeration, and private label quality perceptions.
Seven out of nine chapters focus on issues in Poland, Croatia, Serbia, and Bosnia and Herzegovina. Distributed in North America by Turpin Distribution. Annotation ©2014 Book News, Inc.,
Portland, OR (booknews.com)
