This is an ethnography of the material culture of imitation branded goods in Turkey and Romania. Taking on ＂authenticity,＂ ＂brand,＂ and ＂fake＂ as key concepts, the author investigates the ways
in which imitation branded commodities interact with economic imaginaries, notions of good working lives, projects of identity construction, and notions of the true or authentic self. She
argues that the material culture of these goods demonstrates a particular form of authenticity, ＂authenticity writ small,＂ in which the authenticity of selves can be maintained in relation to
the acknowledged inauthenticity of objects. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
