To commemorate Roots Canada’s 40th anniversary, Roots: 40 Years of Style celebrates the company’s rich history and brings together a curated collection of the best and most visually
arresting photographs from the Roots archives — many of which have never been seen before. As Canada’s most iconic brand, Roots has a history that runs deep into the heart of the country. The
company was founded in 1973 by Michael Budman and Don Green, with a goal of translating their affinity for the Canadian wilderness and sport into a distinctive and unique aesthetic.
Celebrating the best and fiercest contribution of Roots to the Canadian cultural landscape, Roots: 40 Years of Style chronicles the history of the company and demonstrates how this
exceptional brand continues to be a global lifestyle leader. Featuring never-before-seen photographs, an introduction by Dan Aykroyd, and a foreword by renowned fashion editor Suzanne Boyd,
both of whom have longstanding relationships with company founders, this is a must-have collectable celebrating the influence of Roots on fashion, interior design, and heritage in Canada.
