The Global Brewery Industry: Markets, Strategies, and Rivalries

Editors Jens Gammelgaard and Christoph Dörrenbächer present this global overview of the economics of the brewery industry. The book covers recent changes in international markets and their relation to leadership and firm performance, the influence of management localization, case studies in rivalry and competition, subsidiary development strategy, growth of companies to the international stage, and promotion via social media and tourism. The text is technical, analytical, and goes into great detail about the effect of local developments and regional interactions on international markets. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)