La sociedad que no queria ser anonima / The Company Did Not Want to be Anonymous

In these pages we will verify how in the information age, responsible management and business ethics represent a strategic gamble. In The Society That Did Not Want to be Anonymous, the author, through an fictitious person, Amaro Cinfuentes, who represents the director of social responsibility of any company, tries to unravel the keys to this business function with a useful mix of reality and fiction, the day to day, the absurdity, the orderly management, and the chaotic happenings. This is the challenge of social responsibility that any modern company encounters: anticipation of the future.