The ＂main idea underlying the various contributions of this Handbook,＂ write editors Bruni (economics, Libera U. Maria SS, Italy) and Zamagni (economics, U. of Bologna, Italy), ＂is the
acknowledgement of the civilizing nature of market and firms when and if they are understood as expressions of civil virtues,＂ as within the Civil Economy tradition represented by such figures
as Antonio Genovesi, Giacinto Dragonetti, Pietro Verri, Adam Smith, John S. Mill, Alfred Marshall, Luigi Einaudi, and Giorgio Fuà, among others. Thus, each of the 43 contributions explores a
key concept associated with this perspective on the economy, with some representative examples of title topics discussed including: altruistic reciprocity, anti-utilitarianism and the
gift-paradigm, business ethics, Catholic social teaching, cooperative enterprise, economy of communion, fair trade, fraternity, humanistic management, liberalism, microfinance, mutualism,
pecuniary externalities and fairness, philanthropy beyond the sectoral approach, relational goods, social and civil capital, spiritual capital, subsidiarity and new welfare, the common need,
the economics of corporate social responsibility, the third sector, values based organizations, virtues ethics and economics, and voluntary organizations. Annotation ©2013 Book News, Inc.,
Portland, OR (booknews.com)
