How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
定價：978 元
NT $ 978
  • 作者：Melillo，Wendy
  • 出版社：Random House Inc
  • 出版日期：2013-09-10
  • 語言：英文
  • ISBN10：1588343936
  • ISBN13：9781588343932
  • 裝訂：精裝 / 16.5 x 23.5 x 2.5 cm / 普通級
 

內容簡介

Documents how public service advertising campaigns became a society-changing part of American culture, tracing the Ad Council's origins as a World War II propaganda engine before progressing to issue-related campaigns featuring such icons as Smokey Bear and Rosie the Riveter.
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