International contributors present current research on theory and practice in sport and business in this work for academics, sports research practitioners, and students who are preparing thesis
projects. The first part of the book surveys research on sport and business and calls for more mixed methods in sport management research. Later sections deal with governance and performance,
media and technology, spectators, club management and teams, and sport branding and sponsoring. Some specific subjects examined include social media for sport consumer research, the sale of
media sports rights, residents’ perceptions of mega-sport events, and portfolio theory and management of professional sports clubs. Söderman teaches international business at Stockholm
University, Sweden. Dolles teaches sport management at Molde University College. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
