Competitive Quality Strategies

Maillard explains how companies can use their technical economic assets and their quality management capacity to develop and grow in a competitive environment. He covers general principles of competitive quality, the definition of a competitive quality tactic, deploying a competitive quality tactic, the conditions for success of a competitive quality tactic, selling a competitive quality tactic, and managing a competitive quality tactic. He does not describe or explain the tools commonly used in quality management, but refers readers to classic works that discuss them in detail. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)