內容簡介

With increasing numbers of transportation agencies around the world adopting social media in their service delivery plans for a wide variety of purposes (i.e., public information, citizen engagement, marketing, research, customer service, etc.), this volume’s seven chapters are aimed at those already familiar with the basics of social media but interested in the best practice recommendations of government practitioners, academic researchers, and industry experts across the range of possible applications. Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)
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