For business students, Lussier (management, Springfield College) and Sherman (management, Long Island U.-Brooklyn) explore the issues that leaders, managers, and employees in all types of
companies face in terms of the interrelationship between business, society, and government, with a focus on market and nonmarket strategies. They explain the market environment of business and
the need for a stakeholder approach to public affairs and issues management, and the relationship with employees, stockholders, and corporate governance, as well as corporate social
responsibility; how the nonmarket society affects business and the role of mass media and societal interest groups in developing nonmarket issues; how the government affects business, the laws
and regulations involved, and how to influence politicians and regulators to allow competition in the market environment; and global issues, including the effects of technology and the natural
environment and the need for sustainable practices. Cases and ethical guidelines are incorporated throughout, and this edition has a separate chapter for ethics. Chapters on community and
consumerism and media and advertising have been combined, and there is a new section on sustainability, with green management examples. Also added are new government laws and regulations and
agencies, including health and finance, the Patient Protection and Affordable Care Act, the Dodd-Frank Wall Street Reform and Consumer Protection Act, and the new Consumer Financial Protection
Bureau; updated and replaced cases; and replaced company, nongovernmental organization, and government examples. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
