內容簡介

'Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation'--Provided by the publisher.
網路書店 類別 折扣 價格
  1. 新書
    $898