The Like Economy: How Businesses Make Money With Facebook

The Like Economy: How Businesses Make Money With Facebook
定價:875
NT $ 875
  • 作者:BrianCarter
  • 出版社:Que Pub
  • 出版日期:2013-08-07
  • 語言:英文
  • ISBN10:0789751364
  • ISBN13:9780789751362
  • 裝訂:平裝 / 15.2 x 22.9 x 1.9 cm / 普通級 / 再版
 

內容簡介

Carter, who develops strategies and builds search visibility and social marketing fan bases for organizations of all sizes, outlines the steps of a sales and marketing plan involving Facebook. He discusses the power of "likes" for marketing; the reasons to use Facebook marketing; how it fits into other business and marketing efforts; ways to achieve profits with Facebook, such as advertising direct to e-commerce, fan marketing for e-commerce, and fans for blogging and advertising revenue; and common mistakes that block Facebook profitability. He details the steps of optimization; going beyond benefits to arouse fans’ desire for the product or service; setting up a page to get more fans and sales; capitalizing on Facebook advertising; capturing qualified prospects as fans and group members; getting more likes and comments; achieving other corporate goals, such as branding and positioning, customer service, and public relations; analyzing Facebook results; turning browsers into buyers; business-to-business Facebook marketing; and principles for success. This edition has been updated to reflect new Facebook features and tools and includes new examples and insights about users. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
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