內容簡介
Carter, who develops strategies and builds search visibility and social marketing fan bases for organizations of all sizes, outlines the steps of a sales and marketing plan involving Facebook.
He discusses the power of "likes" for marketing; the reasons to use Facebook marketing; how it fits into other business and marketing efforts; ways to achieve profits with Facebook, such as
advertising direct to e-commerce, fan marketing for e-commerce, and fans for blogging and advertising revenue; and common mistakes that block Facebook profitability. He details the steps of
optimization; going beyond benefits to arouse fans’ desire for the product or service; setting up a page to get more fans and sales; capitalizing on Facebook advertising; capturing qualified
prospects as fans and group members; getting more likes and comments; achieving other corporate goals, such as branding and positioning, customer service, and public relations; analyzing
Facebook results; turning browsers into buyers; business-to-business Facebook marketing; and principles for success. This edition has been updated to reflect new Facebook features and tools and
includes new examples and insights about users. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
網路書店
類別
折扣
價格
-
新書$875