Consumers respond quite strongly to where merchandise is made, and they have numerous preconceptions--some true and others less true--regarding quality in particular items, from particular
places. Eight contributions explore this country of origin effect with regard to Italy--in connection with tourism, corporate social responsibility, distribution channel governance, and brand
image and retail management, among other aspects of marketing. Several articles are focused on China in particular. The editors are affiliated as follows: Giuseppe Bertoli (marketing, U. of
Brescia, Italy), and Riccardo Resciniti (international marketing, U. of Sannio, Italy). Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
