Digital State: How the Internet Is Changing Everything

Pont (The Better Mousetrap; Brand Invention in a Media Democracy) views the new digital media as more than simply another advertising channel with its own opportunities and risks. Marketers need to reverse the polarity of traditional advertising in responding to what ＂digital native＂ consumers want. Other experts in related fields share their experiences and tips for working in this new ＂transmedia ecosystem.＂ Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)