Investments: An Introduction

Investments: An Introduction
定價:15358
NT $ 15,358
  • 作者:Herbert B.Mayo
  • 出版社:Baker & Taylor Books
  • 出版日期:2013-02-06
  • 語言:英文
  • ISBN10:1133935990
  • ISBN13:9781133935995
  • 裝訂:精裝 / 21 x 26 x 3.8 cm / 普通級
 

內容簡介

This textbook is intended for a one or two semester introductory course in financial investments. The aim of the book is to give students a firm foundation in financial investment. The book describes such investments as the securities market, mutual funds, stocks, bonds, and government securities in simple, jargon-less terms for students with no background in finance, accounting or economics. The book also explains investing theory, techniques financial experts use to assess investment value and risk, and how they use these to put together profitable portfolios. The chapters start with learning objectives and include question at the end to aid in the learning process. Most chapters include a case study to illustrate its topic and core concepts. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
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