This volume examines crossmedia practices in modern social network markets and their relation to cultural and social innovation, bringing together insights from such disciplines as semiotics,
media ecology, cultural studies, media management, political economy of media and communications, and innovation studies. Sixteen papers are presented by editors Ibrus (Estonian Institute of
Humanities, Tallinn U., Estonia) and Scolari (U. PompeuFabra, Spain)and are organized into three sections focusing on textual innovations of crossmedia practices, economic aspects of crossmedia
innovation, and institutional innovations and the ways in which the practices and organizational settings of media content production are innovated. Annotation ©2013 Book News, Inc., Portland,
OR (booknews.com)
