The series is an initiative of the Academy of International Business--Middle East North Africa Chapter. Contributors from business, education, and computers present studies of entrepreneurship,
strategy, community engagement, and corporate responsibility; marketing; and international business: business to business marketing and cross-cultural management. The topics include carving a
competitive advantage in global logistics and express transportation services, Kentucky Fried Chicken in Mecca, the role of packaging in Pepsi brand activation, and doing business in the Middle
East. There is no index. Distributed in North America by Turpin Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
