This new book focuses on the cross-national environment that international firms face. It shows how this environment affects individual behavior, organizational behavior, and human resource
management. Clearly written and concise, the book sensitizes readers to the many differences that managers face when they operate cross-nationally, and gives them tools to understand and deal
with these differences.Most books cover the cultural dimensions of international business quite well. This book goes a step further, with in-depth treatment of important variables in economic,
political, historical, and religious differences. The result is an exceptionally balanced and realistic view of the key factors in today’s global business environment.
