This guide is for students and faculty in communications and business management, and for communications and human resources professionals working in for-profit, non-profit, and public
enterprises. It offers a simple explanation of internal communication and how it works to improve the organization, and outlines essential skills for internal communicators. Although one
chapter of the book is devoted to internal communications in India, the rest of the book is applicable to any country. Coverage includes crisis and internal communication, and the challenges
and benefits of integrating social media. The reader-friendly layout features larger type, short chapters, checklists, perspective and workshop boxes, case studies, and exercises. Author
Verghese is the Indian internal communications lead for a global IT services firm. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
