'Focusing on the art and literary form of manga, this volume examines the intercultural exchanges that have shaped manga during the twentieth century and how manga's culturalization is related
to its globalization. Through contributions from leading scholars in the fields of comics and Japanese culture, it describes 'manga culture' in two ways: as a fundamentally hybrid culture
comprised of both subcultures and transcultures, and as an aesthetic culture which has eluded modernist notions of art, originality, and authorship. The latter is demonstrated in a special
focus on the best-selling manga franchise, NARUTO'--