Denny shares effective selling advice for entrepreneurs and those looking to sell. This 25th anniversary edition has been updated and revised. Advice on making a winning sale includes
discussions of perspective, planning, ingredients, time, finding business, getting appointments, rules, presentation, closing the sale, professionalism, service, objections, negotiation, letter
writing, body language, avoiding the negative, and not giving up. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)