The Social Media Manifesto is a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice,
case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology across wider business
functions and its role within the whole business is still an emerging area for understanding. Hallam is uniquely placed to write this and to include case studies of companies he has worked
with to provide insight into how a social business is successfully built. He argues that this is not just about technology or marketing, but about human insight, the way people work together,
and the organizational culture. Case studies include:
• Google
• IBM
• News International
• Spotify
• Unilever
