This 23rd volume of the series ＂Advances in the Study of Entrepreneurship, Innovation and Economic Growth＂ differs from typical entries in the series in that it is almost exclusively penned by
co-editor Mars (both editors are of the U. of Arizona) and seeks to move beyond a focus on the market-based implications of innovation strategies and associated technologies towards a focus on
the understanding the fundamental principles of innovation through a cross-disciplinary humanist lens. Over the course of the discussion he presents a non-market perspective of innovation built
on investigating art, architecture, and other forms of historical innovation; seeks to identify the defining principles of cultural innovation; distinguishes between product innovation and
process innovation; considers the question of the repurposing of innovation; explores means of assessing the impact of innovation; brings the previous historical considerations into dialogue
with the present knowledge economy and contemporary society; and explores the relationship between innovation and entrepreneurship. One additional paper not authored by Mars is included, in
which Randy Burd (nutritional science, U. of Arizona) addresses how innovation is perceived by scientific researchers in the academic life sciences. Distributed in North America by Turpin
Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
