How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI

Despite the boom in social media advertising, a study cited found that only a minority of executives listed such as a strategic priority. Kelly, whose credits include writing marketing blogs about social media measurement and running the No-Fluff Social Media Boot Camp, offers advice on how to bridge the gap between executive and marketer priorities by redefining return on investment as return on influence, conversation, and engagement. Includes a review of measurement tools, exercises, and trial access to the online edition. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)