Vos (organizational communication, U. of Jyvaskyla, Finland) et al. outline a new approach to communication for profit and non-profit organizations that focuses on three domains: concern
communication (corporate image, issues management, and public affairs), internal communication (information flows, organizational culture, and processes of change), and marketing communication
(including the value of a brand and concept development). They describe changing views of communication and the concepts of integrated communication and communication for organizations, the
activities that are important at the coordinating level, then each domain, its focal points, and theoretical foundations, and an integral approach to information processing by the receiver,
including motivation and learning theories, networking and negotiating, conceptualization and selective perception, and models for behavioral change. They then cover communication studies and
research; organization, including strategic planning and how to work with external agencies; and the international context. The volume is meant for communication specialists training in higher
education. Distributed in North America by ISBS. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
