Marketing to Moviegoers: A Handbook of Strategies and Tactics

Marketing to Moviegoers: A Handbook of Strategies and Tactics
定價:1223
NT $ 1,223
  • 作者:MarichRobert
  • 出版社:Southern Illinois Univ Pr
  • 出版日期:2013-01-30
  • 語言:英文
  • ISBN10:0809331969
  • ISBN13:9780809331963
  • 裝訂:平裝 / 15.9 x 23.5 x 2.5 cm / 普通級 / 再版
 

內容簡介

Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets, including independents, and interviews with well-known film industry executives provide a complete understanding of the theory and actual practice of the movie marketing process.

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