For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. InStorytelling for Business: The
Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at
the enteprise level, this book provides a research-driven framework for engaging in organizational storytelling, draws out specific lessons learned from exemplary companies, and shows how to
employ the road-tested strategies demonstrated by these leading firms.
