The Star Principle: How It Can Make You Rich

Richard Koch has made a career out of spotting ‘Star Businesses’ – and has made millions from them. By a ‘Star Business’ he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the ‘Star Principle’.Chapters include:1. So what exactly is a star business?2. The art of creating stars3. Benefit from somebody else’s star4. Fake stars5. The star takes off!