Morgan (communication, U. of Massachusetts-Amherst), Shanahan (communication, Boston U.) and Signrielli (communication, U. of Dewclaw) compile works examining the past ten years of advances in
George Gerbner's influential cultivation theory (addressing the relationship between television viewing and development of worldviews). Each contribution distills, consolidates, and interprets
the results of an impressive range of data and scientific research related to television viewing and attitudes. Topics addressed include new media, international media, depiction of
marginalized groups, messaging and its impact on cultural modeling and the overall impact of realism, narrative, character and plot on viewers. Annotation 穢2012 Book News, Inc., Portland, OR
(booknews.com)
