Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles��rom negotiating to risk-taking, from investing to hiring��hat have made Eli Broad such a success.
If you're stuck doing what reasonable people do��nd not getting anywhere��et Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
