This compilation of twelve essays on modern marketing showcases current scholarship in a wide variety of topics relating to online marketing, advertising and promotion. Topics discussed include
integrated Internet marketing communications, online versus offline advertising, agencies and interactive media, Internet advertising formats, e-business promotion, and lead generation and
behavioral marketing. Chapters include abstracts, illustrations, tables, and references, and a volume-wide compilation of reading resources is provided. Hanafizadeh is a professor of industrial
management at Allameh Tabataba'i University and Behboudi is a professor of marketing at Islamic Azad University, Iran. Annotation �穢2012 Book News, Inc., Portland, OR (booknews.com)
