Breakthrough Branding: How SMART ENTREPRENEURS and INTRAPRENEURS Transform a SMALL IDEA into a BIG BRAND

Breakthrough Branding: How SMART ENTREPRENEURS and INTRAPRENEURS Transform a SMALL IDEA into a BIG BRAND
定價：698 元
NT $ 698
 

內容簡介

From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
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    $698