Do we really know the critical phenomena that are linked to how enterprises function and the dynamics of their relationships with customers, suppliers and competitors? Are their decision-making
processes founded upon a set of performance measurements that were accurately designed and systematically elaborated? The above questions are the focus of this book, as is the following
premise: enterprises need a system to measure their critical performances so they can be managed effectively; metaphorically speaking, enterprises need a ��anagement dashboard��to serve as a
navigational aid. A dashboard to show ��with as few distortions as possible ��the pattern of key variables that characterizes the specific formula enterprises use to face their competitive and
social environment.
