The goal of this handbook is to provide the first compendium of the many methods that can be used to study trust in such fields as marketing and organizational behavior. Within sections on
conceptual issues, qualitative research, and quantitative approaches, researchers from those and other fields consider such topics as measuring trust beliefs and behaviors, challenges for
studying the dynamic relationship between trust and social capital, utilizing repertory grids in macro-level comparative studies, using the critical incident technique in trust research, and
the implications of micro-coding social signals in speech for trust research. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)
