Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
定價：3105 元
NT $ 3,105
  • 作者：Nancy R.，Tag
  • 出版社：Baker & Taylor Books
  • 出版日期：2011-12-14
  • 語言：英文
  • ISBN10：1412980534
  • ISBN13：9781412980531
  • 裝訂：平裝 / 18.4 x 22.2 x 1.3 cm / 普通級
 

內容簡介

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.
網路書店 類別 折扣 價格
  1. 博客來網路書店
    新書
    $3105